Movie Booking App - BigFlix
BigFlix is a chain of theaters spread across India and its USP is ticket and food combos at affordable rates. BigFlix is looking at designing a mobile app that will help customers book tickets and snacks at the same time and provide a seamless experience.
The Goal
To provide a quick, simple, accessible, and hassle-free
ticket booking experience for moviegoers of all types.
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Target Audience
Casual moviegoers between the ages of 15 to 75 in big cities and towns. The app is also targeted at people who are digitally illiterate and includes accessibility features.
Role
Role - UX designer, UX researcher
Responsibilities - Ideation, user research, wire-framing, prototyping, testing
Challenges
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Competing with established movie chains in cities.
Designing a unique app that caters to a specific group.
Texting accessibility features with target groups.
User Research
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We’d like to understand what we can do to improve moviegoers' experiences and make them fun and revisit the theaters more often. We want to make the experience seamless and quick, and would like to understand where users spend most of their time.
Type of Research : Moderated usability study
Location: Mall 45 Chennai, India, Mall 52 Hyderabad
Date: Sessions took place from July 7th to July 10th 2022 from 3 pm to 7 pm
Participants: 8 participants (4 female, 4 male)
Session Length: 25 minutes
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Wireframes
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Usability Study Findings
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Before study
After study
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Users weren’t able to see booking details
Showtime availability would be a value add
Seat selection process could be improved by highlighting seats
Takeaways and Next Steps
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Impact:
I got some very useful feedback from my peers which included following consistency in shapes, colors, and text format.
What I learned:
This project was a huge learning experience for me. I learned about navigation, accessible design, attention to detail, and understood the effort that goes into building an app.
Next Steps:
Test the design with more users, diverse groups.
Make the prototype more workable by including more detailed and accurate information.
Refine navigation and include detailed actions.
Connect with me
I’m Ashwin. I’m based out of Chennai, India. My email is potter_boltz@yahoo.co.in.
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Thank you!
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